Kyneton secures global skincare headquarters

Leading international luxury skincare brand, Rationale, will invest more than $6 million to secure its new global headquarters in Kyneton.

With financial assistance from the Victorian Government, Rationale will relocate its head office from Melbourne and establish a research and development, manufacturing and training facility at its new base in regional Victoria.

Minister for Regional Development Jaala Pulford said the investment would support the first stage of what would be a larger scale, staged development as well as the expansion of its retail presence across Australia.

Rationale Skincare is global luxury skincare brand, with international markets including the USA, UK, Hong Kong, Singapore and Japan.

The multi-million dollar project is expected to attract 103 full-time highly-skilled and semi-skilled jobs to Kyneton.

Rationale’s product quality and innovation is underpinned by a commitment to in‑house research and development of world-leading formulations that address the major cause of skin ageing.

With support from the Victorian Government, Rationale will continue to innovate and grow new domestic and international export markets, while providing exciting new career opportunities for locals.

The Victorian Government is supportive of businesses such as Rationale that are innovating, creating jobs and investing in regional Victoria.

Quotes attributable to Minister for Regional Development Jaala Pulford
"It’s fantastic to see such a successful company establish its international headquarters in regional Victoria, providing a range of new jobs and opportunities for local people."

"The Victorian Government is proud to partner with businesses like Rationale Skincare to create new job opportunities, boost local economies and build stronger regional communities."

Quotes attributable to the Labor Member for Macedon, Mary-Anne Thomas MP
"This exciting project is a major win for regional Victoria and for Kyneton, which will soon be home to a thriving international business with research and innovation at its core."

"This represents an enormous opportunity for local employment and I look forward to working with Rationale to support these opportunities wherever possible."

Quotes attributable to RATIONALE Founder and Director of Research + Development, Richard Parker
"The picturesque townships in the pristine Macedon Ranges are considered the go-to health and wellness destinations of Victoria, making Kyneton the obvious choice for our new home."

"RATIONALE HQ is the realisation of my vision to bring our world-leading skincare technologies and training together in modern rural Victoria. It represents our future as the global authority on skin health and luminosity."