Rationale moves to kyneton – bringing 100 local jobs

Prestige skincare brand RATIONALE has relocated to Kyneton, creating 100 local jobs and bringing more exciting opportunities to regional Victoria.

Member for Macedon Mary-Anne Thomas today announced the completion of RATIONALE’S multimillion-dollar new facility, backed by support from the Andrews Labor Government’s Regional Jobs Fund.

The relocation has enabled the company to create around 50 new jobs in Kyneton and for 50 existing staff to move to the region, which has supported RATIONALE to grow across local and international markets. New jobs have been created across areas including research, training, production, worldwide logistics and operations.

The new Kyneton headquarters will support the company to manufacture, package and distribute inhouse, onsite and at scale to meet expected growth in local and export markets. The move coincides with RATIONALE’s 30th anniversary of producing luxury skincare products.

RATIONALE exports products to the UK, Hong Kong, Singapore and Japan and will launch in the United States later this year. The company operates 14 flagship clinics for consultations and sales in Australian capital cities and another two in Singapore.

Design elements within the new Kyneton facility reflect the company’s close ties with art and culture, including a two-storey high screen gallery in the reception area that showcases work by Australian artists. The facility also includes a photo studio to support the company to create its own marketing content.

A new training facility, fitted to mimic the flagship clinic treatment rooms, will allow onsite training for product agents, cosmetic doctors and other partners.

RATIONALE’s products focus on local ingredients and the new research and development centre allows the company to develop new mixtures sourcing locally-made raw materials.

The company has started six months of trial batches at the facility to ensure its systems and procedures can be certified before kicking off full-scale production at the end of the year.

The Regional Jobs Fund is part of the Labor Government’s flagship Regional Jobs and Infrastructure Fund, which is a key part of the record investment of more than $36 billion in rural and regional Victoria since 2015.

The Government has invested more than $700 million in its Regional Jobs and Infrastructure Fund since 2015 – supporting around 13,000 jobs and delivering 1,000 projects.

Quote attributable to Member for Macedon Mary-Anne Thomas
"Having RATIONALE in the Macedon Ranges further highlights this region as a go-to destination for locally made premium products and I am delighted to see the company’s vision come to fruition."

Quote attributable to Minister for Regional Development Harriet Shing
"This is such an exciting announcement for the Macedon Ranges with a global company relocating to Kyneton, bringing hundreds of jobs and world-class luxury skincare products."